Having been recognized as a constant innovator in terms of program designing, IIM-Shillong on Thursday formally launched its first executive post-graduate programme (PGPEx) on international business with special reference to China, which is being dubbed as the first ever in the arena of business studies.
"The programme is an outcome of visionary leadership paving the way for a fruitful collaboration with the Ocean University of China located at Qingdao," a spokesperson for the youngest B-school in the country said.
"This is a strategic move, and we have chosen to deliberately tie up with OUC's economics department rather than its business school. We are of the opinion that this will help enhance synergies and derive better insights into the Chinese economy and business culture. Our motto is to never duplicate resources but in fact synergize to get the best out of collaborative efforts in terms of expertise and use of resources," said Ashoke Kumar Dutta, director of the institution.
Addressing the first batch of 35 students undertaking the PGPEx, Dutta's exhorted, "We expect you to be morally upright, intellectually competent, socially committed and spiritually inspired, all the while taking advantage of being a member of the IIM-S community."
TKA Nair, adviser to the Prime Minister, lauded the innovative approaches of IIM-Shillong in terms of its use of technology and more so its programmes. Nair said in a changing global economy in the context of changing relationships with China, the avenues for business must be grasped to ensure a sense of well-being for the general populace of both countries. "China's role and global economy is bound to grow in the days to come and we have to learn to live and compete as a friendly neighbour," he said. Nair portrayed that the programme, being launched by IIM-Shillong, is "extremely timely and will benefit the country at large."
Read More About IIM-Shillong
If you have ever received an e-mail offering a variety of numbers or websites to contact for free wall papers of Bollywood stars, you're no stranger to the world of digital marketing. Digital marketing is the use of the internet for advertisement and publicity. With increasing human interest in online pursuits, digital marketers indeed have an enviable job!
Course Watch Most institutions which provide these courses require a bachelor's degree from any stream. As digital marketing pertains to knowledge in science, statistics, artistic visualisation and e-commerce, student of any field can take up digital marketing as a career. However, those with degrees in technology and/ or marketing do have an upper-hand. Following this, an aspirant can opt for a number of courses such as Diploma in Digital Marketing, Executive Programme in Digital Marketing (EPDM), MSc in Digital Marketing (following a diploma or certificate) and numerous IAMAI ( Internet and Mobile Association of India)-approved programmes. Many management institutes (such as IIMs) offer programmes by NIIT. Student must make sure that the covers search engine marketing, search engine optimisation and e-mail marketing.
Skill Speak Krishna Mohan, AVP of business development and regional head, Magnon Solutions, advises, "The candidate must be a complete internet-freak! He should have more than a basic knowledge about the internet and should have a strong presence in it. They should be creative and understand how to create strategies which are campaign-specific."
Work Wise What do the digital marketers do before companies put up ads on web pages? "With a clear campaign objective and set deliverables/ expectation from the activity, the communication is worked out and the required landing pages are created. Banner creatives with communication are used on the sites and tracking mechanisms are used to keep a track of the performance," answers Satya Prabhakar, CEO and founder of Sulekha.com
Detailing the job profile of a digital marketer, Subrata Roy, founder of Vervecom Media, adds, "A digital marketer understands the needs of a client. It is his job to hand over brand promise to the client."
A professional working in the SEM sector of digital marketing deals with earning revenue from Pay per Click advertisements. R Krishna Kumar, who trains clients in Google's AdSense and runs way2onlinejobs, provides his insights, "Through the AdSense Affiliate Programme, you are actually helping Google advertise on your site and they pay you a percentage of what they earn. Through AdSense, you have full control of your advertisement expenditure and even receive a report on the success of your ad, how many customers it attracts and so on."
Lately, social media optimisation has also been growing. Here, the marketer is responsible for promotion through social networking sites. Piyush Khanna, executive of customer care at Bestylish, an online shoe store, comments, "Through our ads on Facebook, Twitter and Youtube, we are able to garner maximum attention of people across the nation and not limit it to one region."
Moolah Matters A fresher can expect between Rs 15000-30000 rupees per month. Sky is the limit for experienced professionals.
Potential Growth Brand promotion is peaking with internet-based public relations. The rise of online education, shopping and other activities translates into more growth for digital marketing. It scores well because companies can estimate the number of people who receive their advertisement more accurately. Raghu Chaitanya Koorella, head of Marketing at MedPlusBeauty, a site catering to beauty and personal care, says, "Considering we have an e-commerce website, online advertising is a must for us. Customers don't go to a website immediately after seeing a billboard or hearing an ad on radio. When we advertise online, our customer is just a click away from us as opposed to traditional marketing means." Rajesh Iyer, chief marketing officer at Pepperfry, a site dedicated to changing the relation between people and lifestyle, shares a similar view, "If there is a great offer, consumers can instantly click on the advertisement, land on your website and complete the transaction. It is a lot more efficient than traditional advertising."
School look-out IIMs Indian Institute of Mass Communication, Delhi Institute of Direct and Digital Marketing, UK
Read More About IIMs,
Institute of Technology & Science the flagship of I.T.S Group of Institutions.
I.T.S Group of Institutions, promoted by Durga Charitable Society, registered under the Society Registration Act 1860, is the fastest growing educational group in northern India. Since its inception in 1995 I.T.S Group continues to build on its reputation as premier group of institutions in Management, IT, Engineering, Law, Paramedical, Pharmacy, Biotechnology and Dental education
Course Offered by ITS, Ghaziab
- PG Diploma in Management PGDM
Eligibility for Take an PGDM Admission at ITS, Ghaziab
- Candidates who are Graduates in any discipline
- The test scores of All India National Admission Tests like CAT conducted by IIMs, MAT conducted by AIMA, ATMA test conducted by AIMS, etc. are valid for admissions to the PGDM (2008-10)
- Scores of other National level admission tests like CAT, XAT, and JMET etc. are also acceptable.
- Final selection is based on the candidate's performance in admission test, group discussion, interview and academic record.
How To Apply for Take an PGDM Admission at ITS, Ghaziab
The candidates are also required to register at I.T.S through an application form that can be downloaded from the institute's website: www.its.edu.in, and submitted along with a DD Rs. 700/- drawn in favour of ITS, payable at Ghaziabad /Delhi. The form can be also be obtained from Institute Campuses on payment of Rs. 700/- in cash or by mailing a DD for Rs. 750/- in favour of I.T.S payable at Ghaziabad/Delhi.
Candidates who are finally selected for admission to I.T.S will be admitted on payment of prescribed fees by the date specified in the admission letter, failing which their selection will stand automatically cancelled. Request of change of Programme/Campus is not permitted.
For Ghaziabad Campus, the hostel is compulsory for girl candidates. For Greater Noida Campus, hostel is compulsory for all students.
Important Dates for Take an PGDM Admission at ITS, Ghaziab
Closing Date: NA
Contact Detail for Take an PGDM Admission at ITS, Ghaziab
G.T. Road, Mohan Nagar
Phone-No: 0120-2940258 2940259 2940282 and Mobile No-9818144481 9891393008 9871191630
Know More About ITS, Ghaziab
The Indian Institute of Management-Kozhikode (IMM-K)'s Satellite campus here are inaugurated by chief minister, Oommen Chandy on June nine.
The campus is being got wind of at Athulya complicated in Kochi Infopark.
Industries minister P K Kunhalikutty and finance minister K M Mani are among those taking part, a unharness said.
IIM-K director Debashis Chatterjee said the the satellite campus is being got wind of with the objective of supporting the expansion and development of business and business within the region. it'll primarily specialise in government education.
As the solely IIM within the country having an Internationally accredited government Management Education Programme, the Kochi campus can provide full time and half time programmes targetting at Middle and Senior level executives.
Programmes offered would be each Short Term and future. Specialised courses for executives within the IT sector with a read to assist the executives at the park hone up their management skills was additionally on the anvil.
Read More About IIM-K
Looking to groom more students for higher studies, the Indian School of Business plans to take individuals who have completed three-year degree programmes as academic and research associates.
Generally, people hired by ISB as academic and research associates are those who aspire to pursue doctorate programmes overseas.
Academic associates (AAs) are those scholars who assist faculty with research and teaching while Research Associates (RAs) help faculty with research only.
"We also plan to expand this programme (of hiring RAs and AAs) to include bachelor degree holders in Mathematics, Statistics, and Economics from top colleges," ISB Senior Associate Dean (Faculty and Research) Sanjay Kallapur told PTI.
At present, the programme is only for post graduates or those who have completed four-year degree.
"Three-year bachelor degree holders would typically apply in the fall of their third year," Kallapur said.
The intake of academic and research associates are based on the number of faculties at ISB . Salaries are also paid to these associates.
"While we do not have an exact count, over 30 of our RAs and AAs have gone for higher studies in just the last few years," Kallapur said.